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Tips for Author Marketing

15

Aug

2018

Launching Your New Book

As I mentioned earlier, the time to start marketing your book is BEFORE it’s published. Getting the marketing machine cranked up early helps build some excitement for the moment when the book is actually available for purchase, preferably with a splashy book event. What will you do for your book launch?

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15

Jul

2018

Your Presentation Day

For the best possible experience on the day of your presentation, you’ll want to be prepared well ahead of time. Write a list – you ARE a writer, after all – and give yourself enough time to check off the tasks. Then it’s showtime! 

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15

Jun

2018

Creating Your Author Presentation

Okay, you now have a topic. You have a venue for presenting. You’ve done your marketing and invited an audience to come hear you. So what are you going to give them?

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15

May

2018

Marketing Your Author Presentation

The purpose of creating your author presentation is to get in front of folks who are interested in what you’re talking about, but didn’t even know they wanted your book until they heard you speak. It’s a different audience than folks who are already looking for books and therefore it’s a different marketing campaign.

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15

Apr

2018

Choosing Your Author Presentation Topic

A presentation is a super tool to have in your author marketing toolbox. As we’ve discussed before, it establishes your credentials as an author and as an authority on your book’s subject or theme. A presentation is also an opportunity to make a personal connection between you and your readers that will lead to support and sales. 

So now that we’ve established that you should have a presentation, the question becomes:  “What should I be presenting?”

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Just-for-Authors Website

Website Built for Authors

Get a website like this one for your books. Choose your colors, add your own banner photos and book covers. Update your own blog posts and event details. Email Sprocket Websites and we'll send you details. 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

The Sprocket Report