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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Kate Gingold Host
/ Categories: Brief History

Naperville's #1 Cheerleader: Mayor Pradel



 A. George Pradel has been Naperville’s Mayor for twenty years and the city’s biggest cheerleader for even longer.
 
Most Chamber of Commerce members know that, before becoming Mayor, he served on our police force. There’s even a statue of him as “Officer Friendly” on the grounds of Washington Junior High. But did you know that once upon a time he also was a business owner himself ?

In the 1960’s, a young couple named George and Pat ran a little hot dog stand on Main Street in the space currently occupied by Lil’ J’s Bohemia. The Pow Wow had two small booths and a stand-up counter, providing hungry patrons with steamed hot dogs, chili dogs and fries.

In addition to running the Pow Wow, they were raising three young children and George was attending the College of DuPage to further his police career. After a few years, Pat and George decided that being in the restaurant business was not their passion and they sold it to one of their employees. Pat went on to an office career that included a stint with Service Master and George continued with the police department.
Through the years that  Mayor Pradel has presided over ribbon cuttings, he has sported a variety of fashions including:  a Marine Corp sweatshirt, a fresh St. Baldrick’s shave, a crazy tie from his extensive collection and, of course, his Chamber Ambassador jackets. (He’s been through a few logo changes!)
 
Mayor Pradel always loves to include any available children in a ribbon cutting and he makes everyone giggle when he boasts that, while Chicago is also a Five Star Chamber, “we were here first!”

For years, the Mayor “cut” ribbons with a giant pair of purely ornamental wooden scissors which were kept painted and repaired by our Ambassador Emeritus Dale Yamauchi, but in recent years, he’s used a metal pair that actually does cut.  He’s also cut other things in lieu of a ribbon including a two by four and a loaf of bread!

Opening a new business will always be exciting and Ambassdors look forward to learning the new routine. But you have to admit, we’re going to miss hearing that familiar voice gleefully booming:

“WEL-come to NA-perville!”

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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