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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

The Pleasure of Reading an Actual, Physical Book
Kate Gingold Host
/ Categories: Author Tips

The Pleasure of Reading an Actual, Physical Book

Catching up with a friend recently, the talk turned to what we’ve been reading. During the discussion, he mentioned that he’s only reading actual books right now, the kind made of wood pulp sandwiched between two covers. It’s not that he doesn’t have digital devices. He just likes the pleasure of holding a book in his hands.

Oh, I get it. I’m sure most readers and writers do. Even so, most of my reading lately has not been out of “real” books. For the last several years, I’ve been researching online. I have had books sent to me through interlibrary loan, but so many of the original sources are already available in digital formats. Most of my own library, the books that survived downsizing, is still boxed up since we anticipate a second move. There’s just a small portion of my Agatha Christie collection and a couple Christmas gifts that I can actually hold in my hands. 

Culling our library when we moved was so painful! Some books I hadn’t read in years, but I just liked having them on the shelf, waiting for me. Some had special memories because of who gave them to me or what I experienced when reading them. Some were childhood favorites that I hoped to share with other youngsters someday. But there simply isn’t enough room to keep them all. 

I did keep my Christie books, of course. I don’t have any collectible editions, but I do have some old-ish versions. Unfortunately, the Midwest had what they called a “Hundred Year Flood” back in the 1990s and the water reached the lowest shelves, ruining many of my paperbacks. 

The ones that didn’t become paper pulp bricks I dried out and saved. Their pages are ruffled and stained, but they are still books you can hold in your hands. You can scan the pages for your favorite parts and flip back easily to confirm a detail you missed the first time. 

I also have a digital reader, a gift from my son who has an enormous collection of books himself. It has very definite advantages, such as the ability to upload whole libraries and take them with you when traveling. That’s pretty great, but my friend pointed out that it makes author book signings tricky. However, I’ve been reading lately about authors and NFTs, so maybe someone has come up with a way to sign digital books or will soon. 

Even so, there will always be something both magical and comfortable about reading an actual hold-it-in-your-hands, turn-the-pages, touch-it, smell-it, real book. Don’t you agree?

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

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