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Tech Tips for Author Marketing

15

Apr

2017

Posting your Content in the Right Order

For most of us who use social media for our private lives, it's an automatic reaction to go post on Facebook or Twitter when we have something to share with our friends, family and nodding acquaintences. But as authors, maybe we should rethink that strategy. 

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15

Mar

2017

Basic Tips for Twitter #Hashtags

What many of us in our youth called the “pound sign” is now referred to as a “hashtag,” and while folks of a certain age seem to tweet hashtags naturally, the rest of us wonder if we’re #TooOldToRockAndRoll. Mastering the art of hashtags does take some study, but every author trying to sell books should at least know the following three uses for hashtags.

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15

Feb

2017

How to Be Social on Social Media

Maybe you use Facebook and Twitter in your private life. Maybe you avoid social media completely. But publishers, publicist and marketing gurus will advise that authors really need to be using social media. So are you up to the challenge?

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15

Jan

2017

Should Authors Have a Facebook Profile or Page?

If you are wondering whether authors should have a presence on Facebook, the answer is definitely “yes.” But if you are wondering whether you should have a Facebook Page or a Facebook Profile, the answer is less definite. Each one has pros and cons that you’ll have to weigh for yourself.

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15

Dec

2016

You Don’t Need a Website…If You Don’t Want to Sell Books

When it’s so tough to squeeze writing and editing time into your already busy life, having to maintain a website, too, seems out of the question. Besides, there’s Amazon or the publisher. Let them handle the website stuff, you may think.

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Using Tech for Book Marketing

Don and Kate GingoldKate and husband Don have been building websites since 1996 for all sorts of clients, including authors.

As the Internet has evolved, producing books and marketing them has become much more complicated. Whether traditionally-published or self-published, authors today need to know their way around websites, blogging, social media and other online marketing tools.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs, small- to medium-business owners and not-for-profit directors. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate has also writes articles specifically for authors to explain the technology available and provide marketing tip  to help writers get their books into the hands of readers. 

 

Just-for-Authors Website

There are so many website options out there today. You can spend $10,000 or build one for free. And it's tough for most folks to figure out how much website they really need. 

Sprocket Websites put together a website package that provides a custom solution for an author's specific needs. We know what's important to successful book marketing so we made it easy to upload book images, summaries, reviews and of course, sales links. There's a calendar and a blog tool as well.

Check out all the details and you'll see why this is the perfect website for author success.

Author Website

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

The Sprocket Report