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Tuesday, May 24, 2022

Tips for Authors

Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Seizing the Day and Letting Go of the Fear
Kate Gingold Host
/ Categories: Author Tips

Seizing the Day and Letting Go of the Fear

Facing the new year, I was thinking about New Year resolutions and in December, I wrote about setting audacious writing goals. I’m still hoping to finish my current book by the end of January, but it’s going to take some doing. While I am serious about meeting this goal, I also have others I’m pursuing and sometimes they conflict. 

For example, my husband and I fulfilled a long-time ambition to skip January in Chicago. Instead, we are working from Venice, Florida and every single afternoon we close up the computers and drive the six minutes from our rented condo to the beach so we can watch the sun set. This is a big change for us, quitting so early, but we’ve taken the carpe diem thing to heart. We’re not as young as we used to be and while we’re pretty healthy right now, no one knows what’s ahead.

But while I’m trying to seize all the day I can, I am also trying to let go of something – fear. In particular, the fear of what people think of me. 

I’ve always been afraid of looking silly and doing the wrong thing. As a child, I had a recurring nightmare of strangers in the street turning to point at me and laugh as they passed. As a teen, I fretted over my height and awkwardness, and I could not figure out how other people knew the right thing to wear or say. I always expected (hoped!) to grow out of this paralyzing fear, but was never quite able to shake it. 

Frankly, I still haven’t shaken it, but it does bother me less as I age. I finally realized that no one gives a hoot about what this old broad is doing. One out-of-shape gray-haired lady is much like another and while being invisible is a little depressing, it’s also a bit liberating.

The other day, I pulled an unflattering swimsuit over my Chicago-winter flesh and went swimming in the Gulf surf. A wave knocked me down, water went up my nose, I couldn’t get back on my feet, and a bucketful of sand was shoved into my pants. If folks on the beach noticed at all, they probably had a good laugh. And so what? I had a grand time!

The trick now is remembering to let go more often. There’s a timeworn-but-true saying – “Too soon old, too late smart” – but I hope it’s not “too” yet for me because this book needs finishing and I have a lot of marketing to do for it.

Also, of course, there’s going to be a spectacular sunset on the beach this evening and I plan to be there. 

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

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