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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Setting Audacious New Year Writing Goals
Kate Gingold Host
/ Categories: Author Tips

Setting Audacious New Year Writing Goals

I don’t usually make New Year’s resolutions because A) I can set an artificial starting point any time and B) I fear the humility of failure. It has always seemed best to just quietly “do better” and surprise everyone when I (hopefully) pull it off. 

But if I have learned anything from pandemics and “big” birthdays, it’s that tomorrow isn’t promised. Audacious goals it is!

I started being audacious (for me!) already. The hubby has been wanting to downsize for quite some time, but I’ve been less enthusiastic. Our home was in a terrific neighborhood and filled with all the stuff we had lovingly gathered during the 30+ years we lived there. I was in no hurry to leave. The “big” birthdays reminded us, however, that time was no longer on our side. 

So we sold the family home and moved into a much smaller house in a 55+ community. All our household tasks are simpler now and when we travel, someone else will take care of things. We have talked with a few of our new neighbors who said they moved here for the same reasons, but then illness or Alzheimer’s upended their retirement plans. These sober reminders nudge me to be more audacious.

So I’m setting goals: Even though we are still not unpacked from the move, we’ll be traveling. Even though this book project is huge, I’m going to complete it by the end of January. Even though we are still running our business full time, we’re going to also publish and market the new book in 2022. How’s that for audacious?

To tell you the truth, the scariest part of audacious goal-setting is telling you! Negative thoughts keep whispering in my ear, threatening me with failure, but I will try my darndest not to fail. After all, I’d rather say I tried and failed than admit I never tried at all. 

Do you have any audacious writing goals for 2022? I’m rooting for you! If it helps keep you on track, I’d love to hear what you’re planning. 

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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