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Friday, January 15, 2021

Kate's Brief History


Kate Gingold Host
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Naperville 1920 Flashback: Buying and Washing Clothes

Flapper dresses and wild spending are the stereotypes, but in 1920, hemlines were still fairly long and “The High Cost of Living” was a major campaign issue. Prices were expected to fall after the war ended, but because of inflation, labor costs and continued scarcity, they stayed high  and peaked in 1920, the highest Cost of Living ever recorded. 

But folks were also weary of war deprivations and ready to spend their war bond investments. The Naperville Clarion complained that “There probably never was such a wild orgy of buying as at the present moment.” 

One favorite expense was to invest in an electric washing machine to lighten the load for women. If you look at the ad for the Crystal Washer, which was made by Mallory Industries, you can see the Mallory logo between the washer’s legs. The image depicts a man lifting a bundle of clothes off the back of a kneeling woman. Make of that what you will.

In these early electric washer/wringers, the motor automatically agitated clothes in the washer. But then you needed to wring out the wash water, put the damp clothes in a basket, empty the washer, refill with clean water, and run the electric agitator again to rinse out the soap. If you were washing whites, you might have bluing rinse as well. One more wringing later, you were finally ready to hang your clothes in the yard to dry before ironing and folding. So much easier!

This ad for a Crystal Washer and Wringer is from the Naperville Clarion newspaper for Hillegas Hardware. Hillegas and Reich opened a hardware store in downtown Naperville in 1882 in the building where Frankie’s Blue Room and Features Bar and Grill is today. Apparently before the year ended the store became
Rassweiler Hardware, but the January advertisement is definitely still identifying it as Hillegas Hardware, the place you can buy your wife a Crystal washing machine.
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Using Tech for Book Marketing

Don and Kate Gingold


Kate and husband Don have been building websites since 1996 for all sorts of clients, including authors.

As the Internet has evolved, producing books and marketing them has become much more complicated. Whether traditionally-published or self-published, authors today need to know their way around websites, blogging, social media and other online marketing tools.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs, small- to medium-business owners and not-for-profit directors. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Frequently Kate also writes about tips specific to authors, some of which are available here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


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