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Wednesday, April 1, 2020

Kate's Brief History

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Kate Gingold Host
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Naperville 1920 Flashback: Horses to Cars

In just a few short years, the automobile displaced the horse and wagon, even in still-rural Naperville. These two images from Sanborn Maps tell the story. In 1909, the fire brigade’s pumper wagon was stored on Jefferson Avenue with a livery stable across the street for the horses to pull the wagon.

By 1920, the livery stable is a garage for motor vehicles. In fact, a number of buildings labeled “auto” are sprinkled all over the map. Two livery stables listed earlier and the horse net manufacturer on Jackson are gone. Instead, downtown boasts three different auto sales and repair shops. Our love affair with the automobile has begun!

The Sanborn Map Company published very detailed maps of urban areas to help fire insurance companies better assess their liabilities. For us today, they offer a fascinating look at our city’s past.
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Using Tech for Book Marketing

Don and Kate Gingold

 

Kate and husband Don have been building websites since 1996 for all sorts of clients, including authors.

As the Internet has evolved, producing books and marketing them has become much more complicated. Whether traditionally-published or self-published, authors today need to know their way around websites, blogging, social media and other online marketing tools.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs, small- to medium-business owners and not-for-profit directors. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Frequently Kate also writes about tips specific to authors, some of which are available here.

Just-for-Authors Website

Author Website

There are so many website options out there today. You can spend $10,000 or build one for free. And it's tough for most folks to figure out how much website they really need. 

Sprocket Websites put together an website package that provides a custom solution for an author's specific needs. We know what's important to successful book marketing so we made it easy to upload book images, summaries, reviews and of course, sales links. There's a calendar and a blog tool as well.

Check out all the details and you'll see why this is the perfect website for author success.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

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