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Tuesday, August 20, 2019

Kate's Brief History

Using Tech for Book Marketing

Don and Kate Gingold


Kate and husband Don have been building websites since 1996 for all sorts of clients, including authors.

As the Internet has evolved, producing books and marketing them has become much more complicated. Whether traditionally-published or self-published, authors today need to know their way around websites, blogging, social media and other online marketing tools.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs, small- to medium-business owners and not-for-profit directors. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Frequently Kate also writes about tips specific to authors, some of which are available here.

Just-for-Authors Website

Author Website

There are so many website options out there today. You can spend $10,000 or build one for free. And it's tough for most folks to figure out how much website they really need. 

Sprocket Websites put together an website package that provides a custom solution for an author's specific needs. We know what's important to successful book marketing so we made it easy to upload book images, summaries, reviews and of course, sales links. There's a calendar and a blog tool as well.

Check out all the details and you'll see why this is the perfect website for author success.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


Short Posts of Historic Facts and Events in Illinois

Published on Wednesday, November 28, 2018

Naperville Parks - Kendall Park

Naperville boasts an elementary school, a VFW, a street AND a park named for Oliver Julian “Judd” Kendall. As we just honored the 100th anniversary of Armistice Day, this is a perfect time to talk about Kendall Park’s namesake. 

Judd Kendall enlisted in June of 1917 and attended the Army Engineers School. In addition to his natural talents, having a father who who served as mayor of Naperville probably gave him a leg up and he soon became a First Lieutenant and intelligence officer. 

He was part of the First Division, which in May of 1918 was about to launch the first American battle of World War I in Cantigny, France. Checking up on some suspicious activity in no-man’s-land, Kendall was captured, along with maps of the planned invasion.  

Postponing the invasion was seriously considered because the German forces might now have the information needed to prepare, but the troops got the go-ahead three days later and had every advantage of surprise. Kendall had given nothing away. 

Months later, Kendall’s body was found buried behind enemy lines. He was missing teeth and his throat appeared to be cut. Kendall was 28 years old. 

World War I ended when the armistice took effect on November 11, 1918, on the "eleventh hour of the eleventh day of the eleventh month.” Armistice Day was a resolution by Congress in 1926 and became a national holiday in 1938. President Eisenhower changed the name to Veteran’s Day in 1954 to honor all veterans, living or dead. 

The Battle of Cantigny so affected Colonel Robert R. McCormick that he named his family’s summer home “Cantigny.” McCormick also served in the First Division and a museum honoring “The Big Red One” has been built on McCormick’s property.

Naperville’s VFW post was chartered in 1944 and almost immediately chose Kendall as their namesake. In 1997, the post started the process to honor Kendall for his valor. He was posthumously awarded the Silver Star, Purple Heart and WWI victory medal.

Kendall Park is bordered by Washington Street, 5th Avenue and the railroad tracks. It’s a lovely swath of green with a children’s playground. Just the sort of hometown scene soldiers go to war to protect.
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Author: Kate Gingold Host

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