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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

Learn More about
Ruth By Lake and Prairie

Author Tips and Tales

Naperville Art: Dough- and Sailor-Boys

Kate Gingold Host 0 403 Article rating: No rating
In 1996, the Century Walk Foundation was created by some citizens inspired by history and art. Since then, they have been instrumental in renovating or installing 50 public works of art around town. In 2019, we’ll highlight a few of them, but you can explore them all on your own.

In the park outside the train station at 5th Avenue, two World War I statues salute each other. Both were designed by Ernest Moore Viquesney, but arrived in Naperville at different times more than 80 years apart.

Viquesney’s father was a French monuments artist and stone carver who settled in Indiana. He taught the trade to his son who spent part of his career working, among other places, at the National Cemetery at the Andersonville
Civil War Prison site, before returning to Indiana.

Following The Great War (who knew there would be a second?), communities all over the country were eager to commemorate their veterans. Viquesney designed the “The Spirit of the American Doughboy” in 1920 and it was quite popular, appearing as life-size monuments, statuettes and even as a lamp base!


Naperville American Legion Post 43 purchased one and dedicated it on May 31, 1926. At the statue’s base is seven large stones honoring the Naperville sons who lost their lives in the war. A more recent plaque nearby lists all local WWI veterans.

Viquesney then designed “The Spirit of the American Navy” in 1926, but interest in the war had waned and only seven were ever made.

The years were hard on our “Doughboy” and Post 43 decided to raise funds to repair him and replace his rifle. He was rededicated in May of 2003.

In 2012, an expert familiar with Naperville’s rededication notified Century Walk that a “Navy” statue had been located. The committee purchased it the spring of 2013 and dedicated it in October.

Shipping Books

Kate Gingold Host 0 601 Article rating: 4.0

If you publish ebooks, then obviously you don’t need to think about shipping. The same goes for authors who publish their books with Amazons’ KDP. (Kindle Direct Publishing, which is now merged with CreateSpace) An additional bonus for KDP-purchased books is that many readers are Prime members which means they don’t have to pay extra for shipping when they choose to buy your book.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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