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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Willard Scott in Holland’s 1886 Directory

Kate Gingold Host 0 204 Article rating: No rating

Naperville had two bankers listed in Holland’s 1886 Directory, both of which were also merchant tailors first. Last time, we looked at George Reuss. Across the street from Reuss’s shop was that of Willard Scott who had been around even longer. 

In the early 1800s, Stephen Scott decided to move his family from Maryland to stake out a claim in Illinois. He sailed through the Great Lakes, much like Joseph Naper would a few years later. Rather than in the fledgling settlement near Fort Dearborn, Stephen chose land near Grosse Point, now part of Evanston. 

A few years after settling there, Stephen learned that their homestead had been awarded to the family of Antoine Ouilmette following the Prairie du Chien treaty. During hunting trips, the Scotts had explored land around the DuPage River and decided to relocate there, a few miles out from the Naper Settlement area. This was in 1830, the summer before Joseph Naper arrived with his community. 

Stephen’s son, Willard, was already a young man when the family moved to Illinois. During a journey to Peoria, he stopped at the Hawley homestead. Smitten by the daughter of the house, he asked her to marry him. Caroline refused the one-day’s courtship proposal and he continued his journey. On the way back home, Willard stopped again at the Hawley’s and repeated his proposal. This time, Caroline said “yes” and they were married July 22, 1829.

After a time, the Scott family, including both Caroline and Willard’s parents, moved from their farms and into the Naperville town proper. Willard and Caroline started a family and had three sons who grew into adulthood. 

Reminiscing about my Speaking Career and the Options for Reviving It

Kate Gingold Host 0 327 Article rating: 4.0

I recently had to do that “elevator speech” thing at a business event. My spiel says that I write and speak about history, but that’s kind of a lie since I haven’t given a talk since before COVID. Now that this new book is coming out soon, (honestly, it is!) I’ve been mapping out a marketing plan. Speaking engagements will probably be part of it and I’m still deciding how I feel about that. 


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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