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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

“Sample Rooms” in Holland’s Directory

Kate Gingold Host 0 240 Article rating: No rating

Naperville today has an abundance of drinking establishments and it was much the same in 1886. In fact, there were six saloons in the downtown area and one out by the train depot for a population of just over 2,000. 

These drinking establishments called themselves “sample rooms” which was a name leftover from when distributors let commercial customers sample stock before purchasing. The sample rooms in Naperville actually catered to folks who wanted to relax with a beer, a cigar, and a game of billiards, both locals and travelers. The Pre-Emption House was listed under “Hotels” and not “Sample Rooms,” but probably travelers could also buy food and drink there, as they had for since its inception.

Adam Conrad ran the sample room south of the railway station. Not a lot has been found about him other than the fact that he married Josephine Adams and they are both buried in Saints Peter and Paul Cemetery. One supposes that he particularly catered to folks waiting for a train and perhaps railroad employees. 

The in-town sample rooms were run by some more familiar Naperville names. We talked last time about Jacob Keller, who, yes, is related to Ron Keller of the Municipal Band. He started with a sample room, expanded his business with a hotel on Washington Street, and then returned to his original location with a scaled-down hotel and sample room establishment.  


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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