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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Ernest Von Oven in Holland’s Directory

Kate Gingold Host 0 287 Article rating: No rating

The 1886 Holland’s Directory features three full-page ads promoting Ernest Von Oven’s various businesses. All have the same office “at the forks of Aurora and Oswego roads,” where St. John’s Episcopal Church currently sits. In fact, the rectory behind the church was once the Von Oven home. 

Von Oven arrived in 1855, and by 1866, he had established himself as a businessman in town and married Emma Reifnerath, with whom he raised a family of five children: Helene, Johanna, Hedwig, Frederick, and Emma. 

Von Oven also started the Naperville Nursery with his brother, Adelbert, the favorite of all his operations, which ran until the mid-1900s, long past Ernest’s own passing in 1906. It was one of several nurseries in the area and was well-known for fruit trees in particular. Emma and her children carried on the business for a number of years. This 1926 ad from the American Institute of Park Executives shows the only son, Fred, as the president and “H. Von Oven” as the secretary. As Hedwig, unfortunately, died while still a toddler, this no doubt refers to Helene. 

Von Oven’s other operations included a tile- and brickworks with George Martin, the builder of the mansion now featured at Naper Settlement. Martin had started the brickworks in the mid-1850s, but it really took off following the Great Chicago Fire of 1871 when the city was desperate to rebuild. One of Martin’s former associates was Martin Ki

Thinking about Refugees and, of course, Agatha Christie

Kate Gingold Host 0 461 Article rating: 4.0

Are you familiar with the book “All I Really Need To Know I Learned In Kindergarten?” It was published by Robert Fulghum in 1990 and spawned a bunch of clones such as “All I Really Need To Know I Learned from Watching Star Trek” or “Being a Zombie” and so on. For years, I have threatened to write the “All I Really Need to Know I Learned from Agatha Christie” because I frequently bring an appropriate quote of hers into discussions. This is one of those times.


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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