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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Notable Naperville Women - Peg Yonker

Kate Gingold Host 0 775 Article rating: No rating
Margaret Barnes Yonker, otherwise known as “Peg,” passed away in fall of 2016 at the age of 93. While not a Naperville native with family stretching back to the 1800s, Peg devoted more than half of her life to preserving this city’s history. 

Like many mid-century women, Peg went where her husband’s career took him and they wound up in Naperville in 1959, just as the town started booming.

Smart and energetic, Peg put her efforts toward local philanthropic enterprises both big and small. She was among those who established Summer Place Theatre in 1967 and was a co-founder of TAG, Naperville’s first foster home for teenage girls in 1970. 

Those were busy years for the city and foundations were laid for many of the programs and amenities we enjoy today. The Naperville Heritage Society was formed in 1969 by volunteers like Peg, among others, who wanted to save St. John's Episcopal Church from being leveled by development. They raised money and interest enough to move the church onto the Martin Mitchell property which launched the Naper Settlement we enjoy today.


Notable Naperville Women - Peg Yonker

Kate Gingold Host 0 538 Article rating: No rating
Margaret Barnes Yonker, otherwise known as “Peg,” passed away in fall of 2016 at the age of 93. While not a Naperville native with family stretching back to the 1800s, Peg devoted more than half of her life to preserving this city’s history. 

Like many mid-century women, Peg went where her husband’s career took him and they wound up in Naperville in 1959, just as the town started booming.

Smart and energetic, Peg put her efforts toward local philanthropic enterprises both big and small. She was among those who established Summer Place Theatre in 1967 and was a co-founder of TAG, Naperville’s first foster home for teenage girls in 1970. 

Those were busy years for the city and foundations were laid for many of the programs and amenities we enjoy today. The Naperville Heritage Society was formed in 1969 by volunteers like Peg, among others, who wanted to save St. John's Episcopal Church from being leveled by development. They raised money and interest enough to move the church onto the Martin Mitchell property which launched the Naper Settlement we enjoy today.

Peg spent more than 30 years with the Heritage Society in many and various roles including volunteer, fund-raising chairperson, president and director. Probably her favorite way to serve however was as a costumed interpreter. 

Peg was frequently invited to schools, churches and other community groups to give her presentations on early Naperville history. She made her own costumes and wrote her own scripts for the three personalities she spoke as: Hannah Ditzler, Alm

Use Google Analytics to Find Your Audience

Kate Gingold Host 0 784 Article rating: 4.0

Authors may know the audience for their book well, but that doesn't neccesarily mean they also know the audience for their online marketing. Fortunately, Google Analytics, a free tool anyone can use, has a report that makes it easy for writers to find out where their audience is hanging out so they can plan on getting in front of the right people. 

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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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