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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

H.C. Daniels & Son in Holland’s Directory

Kate Gingold Host 0 365 Article rating: 4.0

At the time when Holland’s Business Directory was published in 1886, Dr. Hamilton Daniels and his son William operated a drug store on Washington Street. This was about where Tapville Social now sits, although the building was replaced by the Frederick Kailer Block in 1897. 

On the Sanborn Map, you can see a structure labeled “Drugs” next to a structure labled “Print’g.” Elsewhere in the Directory Daniels elaborates: “It is located on the east side of Washington street, south of Jefferson avenue, next to the Clarion office,” which no doubt refers to the “Print’g.” Naperville, at this time, was not yet using street numbers for identification.

Dr. Daniels was a graduate of Rush Medical College of Chicago, served as coroner for twenty-five years, and also treated patients in an office at his Greek Revival home on Washington Street. That house was moved to Naper Settlement in 1974, although it isn’t historically restored or open for visitors. 

This Washington Street drugstore was Dr. Daniels second shop. The first, on Jefferson where Ted’s Montana Grill used to be, he operated with druggist Frank Morse. They sold that store to Dr. John A. Bell and pharmacist William Wallace Wickel. Wickel’s daughter and son-in-law took over the business and passed it along a few generations to become the Oswald and Anderson business empires. 

Dr. Daniels and his first wife, Laura, had five children, but she died of typhoid fever in 1952 at the age of 31. Their last baby, also named Laura, died the following summer. 

A fellow Naperville physician, Dr. Erastus George Hough, fell ill with cholera and died in 1849. He was only 25 and left behin

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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