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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Art: Volunteers Welcome

Kate Gingold Host 0 392 Article rating: No rating
Other cities might have a “Welcome to —” sign at the city limits with service club logos. Naperville has a mural on Washington Street at Van Buren Avenue. The title has two meanings: A welcome from the city’s clubs and a declaration that Naperville loves its volunteers.

The piece by Ernest Claycomb and Jennifer Richmond is actually two installations: the originals at ground level and enlargements at the top of the wall. The original paintings were scanned and enhanced with faux architectural elements before being printed on a vinyl banner. “Volunteers Welcome” illustrates seven service clubs with long histories in town.

Rotary
Paul P. Harris started a service club in 1905 in Chicago with rotating meeting sites. Naperville’s first Rotary club was founded in 1941, followed by Sunrise in 1991, Downtown/4:44 in 2007 and After Dark in 2017. Their Harmony Park was just installed at Rotary Hill.

Lions
Another Chicago businessman, Melvin Jones, started the club in 1917. Lion’s focus on vision care dates to a 1925 challenge from Helen Keller. Naperville’s chapter was founded in 1948 and they host the annual Turkey Trot 5K.

Exchange Club
Founded in 1911 in Detroit, their national project is the prevention of child abuse. Naperville’s group started in 1987. Exchange has hosted Ribfest since 1988, but 2019 is their last event at Knoch Park as they look for a new venue.

Jaycees
“JC” stands for the Junior Chamber of Commerce launched in 1920 for young men. Women were included in 1984 and the local chapter opened in 1964. Rick Motta and the Naperville Chamber organized the Last Fling in 1966 and passed it on to the Jaycees in 1981.

Kiwanis
Born in 1915, again in Detroit, the local club was founded in 1955. Kiwanis host an annual Pancake Festival, including a showcase of junior high bands and choirs.

Woman’s Club
Started as a literary meeting of local women in 1897, the Woman’s Club provided the first books for Nichols Library. In June, they will host their 60th annual Fine Arts Fair.

Junior Woman’s Club
Nationally, Juniors were created in 1932 to encourage service among younger women and Naperville’s chapter started in 1967. They launched Safety Town programs in 1978 with Officer Friendly George Pradel and facilitated Safety
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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