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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Another Look at Naperville in 1966

Kate Gingold Host 0 490 Article rating: No rating
We’ve been talking about how Naperville looked fifty years ago. Here are a few more notes about 1966:



  • Bev Patterson Frier received the Naperville Chamber of Commerce’s Lifetime Achievement recognition at the Small Business of the Year Awards in 2011. Bev has run several businesses, but her first was the Fabric Inn which opened in 1966 in the space on Washington Street where Room 363 currently operates.

  • While they trace their history back to 1890, it was in 1966 that the Phoenix Metal Cap Company changed their name to Phoenix Closures. Phoenix Closures is a current NACC member.Edward Hospital completed a new addition in 1966 — and have been adding ever since. During that summer, the hospital treated Lillian Grace Avery, the country’s first Medicare recipient.
  • A Bavarian family named Keller started farming here in 1852 and had a farm on Ogden Avenue where they sold produce from a roadside table. They sold that land in 1966, but continue to farm in the area and now sell their produce at several Keller Farmstands.






Your Book Marketing Plan

Kate Gingold Host 0 2568 Article rating: 5.0

Some authors outline their novels before they begin writing. Others just start writing and go where the characters take them. When you’re writing your book, no single way is “better.” But when it comes to marketing your book, the better way is to have a business-like plan.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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