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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Random Last Round-Up of 1966

Kate Gingold Host 0 477 Article rating: No rating
Before we bid farewell to our look at 1966, here are a few random things that happened that year. It was a weird and wonderful time!

The National Historic Preservation Act became law when President Lyndon B. Johnson signed off on it in October of 1966. While there were some similar actions taken before this — for instance, Teddy Roosevelt’s commitment to preserving our nation’s natural resources and archeological sites — this law encompassed a wide-range of things to be preserved. It established institutions like the National Register of Historic Places, the Advisory Council on Historic Preservation and the State Historic Preservation Office.


Earlier in the year, Jacqueline Susann released her blockbuster book “Valley of the Dolls.” The movie appeared already by the following year because “Dolls” was such a huge hit. While not very PC by today’s standards, it dished on sensational subjects like fame, drugs and sex that were a revelation to mid-sixties America and still relevant today.

This year Brookfield Zoo celebrated their 50th year of offering Mold-A-Rama figures. If you’re from Chicago, you probably made one in your youth and know that hot, waxy smell. “Miniature plastic factories” really took off at the New York City World’s Fair a few years before, but Chicago has the closest relationship. There are only a few places left that feature these antique machines. Brookfield offered special edition figures throughout the anniversary year, including the 1966 Walrus.

Peppermint Patty also made her debut during the summer of 1966. She was the first female Peanuts character to not wear a dress — a nod to the growing women’s movement. Patty was unconventional in many ways, including having a particular close relationship with her single-parent dad.

2016 comes to a close soon and no one knows what 2017 has in store, let alone what 2066 will be like. It’s amazing the things that seem odd and the things that remain familiar over a fifty y

Another Look at Naperville in 1966

Kate Gingold Host 0 456 Article rating: No rating
We’ve been talking about how Naperville looked fifty years ago. Here are a few more notes about 1966:



  • Bev Patterson Frier received the Naperville Chamber of Commerce’s Lifetime Achievement recognition at the Small Business of the Year Awards in 2011. Bev has run several businesses, but her first was the Fabric Inn which opened in 1966 in the space on Washington Street where Room 363 currently operates.

  • While they trace their history back to 1890, it was in 1966 that the Phoenix Metal Cap Company changed their name to Phoenix Closures. Phoenix Closures is a current NACC member.Edward Hospital completed a new addition in 1966 — and have been adding ever since. During that summer, the hospital treated Lillian Grace Avery, the country’s first Medicare recipient.
  • A Bavarian family named Keller started farming here in 1852 and had a farm on Ogden Avenue where they sold produce from a roadside table. They sold that land in 1966, but continue to farm in the area and now sell their produce at several Keller Farmstands.






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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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