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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville's First Last Fling

Kate Gingold Host 0 521 Article rating: No rating
The Barbershoppers float
We’ve been looking at what happened in Naperville 50 years ago in 1966. Yet another great local tradition that started in that year was summer’s Last Fling celebration.

Rick Motta, who owned a barbershop and was involved with the Chamber of Commerce, led the Chamber in organizing a community-wide parade and party, inspired by the movie “Picnic.”

After a parade complete with floats, they held a picnic with a few carnival-type activities in the parking lot at Centennial Beach. 

Motta headed the Chamber’s Last Fling committee for six years and helped the event grow into a four-day-long festival. 

The Chamber of Commerce passed the organization of the Last Fling on to the Jaycees in 1981 and they have been throwing Naperville’s end-of-summer party ever since. 

The Lions Club Float
Rick Motta still runs a barbershop in town and is still a member of the Chamber of Commerce. He was chosen to be the Grand Marshall of the 2015 Labor Day Parade in honor of his earlier service. 

Last Fling 2016 will be held from

News Release Topics and Tips

Kate Gingold Host 0 1328 Article rating: 3.0

Every marketing guru will suggest that you write news releases to acquaint more people with you and your books. It is free publicity, after all. Finding something actually newsworthy to write about can be a challenge, but there are techniques for making even the tiniest bit of news interesting to readers as well as to news editors.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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