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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

From the 1874 DuPage Atlas – William Henry Hillegas

Kate Gingold Host 0 555 Article rating: No rating


While William Henry Hillegas built an upstanding reputation in the Naperville community, it’s his son that the guides on the ghost tours talk about. We’ll get to that later, but first, let’s give William his due.

Joseph and Mary Hillegas arrived in Illinois in 1857 and started farming. The family experienced several tragedies including the deaths of two sons before the move, two daughters after the move, and the death of Mary just a few years after their arrival. William and his two sisters, however, settled comfortably into the Naperville community. 


William worked downtown at the hardware store of Andrew Friedley. Friedley’s name pops up all over the early city council records for providing nails and similar items for community infrastructure maintenance. His Lemont store is a national landmark and he died in Lockport, but the family tomb, an impressive pyramid, is in the Naperville Cemetery.

In 1862, William married Maria Hartman. The Civil War was already underway and William joined the 156th Illinois Infantry in 1864, serving until the War’s end. Their first child, Ida, was born in 1863 before William enlisted, Charles was born in 1867, and Harvey in 1869.


Eventually, William took over Friedley’s hardware store, partnered with Louis Reiche. Their establishment was on Water Street, now part of Chicago Avenue, in the building that currently houses Features Bar & Grill and Frankie’s Blue Room. Their names and the date when their store was erected, 1882, are still visible at the roofline.


In addition to working at the hardware business, William was also elected Trustee of the Naperville Village Board, served as a Mason, and was extremely active both with his church and with the local G.A.R. organization. Apparen

Writing and Writing Practice – for Work, for Pleasure, for Passion

Kate Gingold Host 0 521 Article rating: 3.0

My writing time suffered quite a bit this summer. We purged our house of 30+ years of “stuff,” staged and maintained the staging while it was for sale, packed everything left into storage, moved in with my parents for a month, and are now settling into our new place. While I did snatch hours here and there for my current project, they were pathetically few. 

But that didn’t mean I wasn’t writing.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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