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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville 1920 Flashback: Cornerstone Day

Kate Gingold Host 0 613 Article rating: No rating
Naperville’s North Central College has not always been called North Central nor has it always been in Naperville. The Evangelical Association of America founded Plainfield College in 1861 with the idea of “uniting a liberal arts education with religious teaching”* and offered a coeducational program from the very beginning. By 1864, the school’s name was changed from Plainfield to North-Western College in the hopes of attracting a more regional student body.

After weathering the Civil War, the college’s administration considered further plans for growth. The college was located right downtown, near modern-day Route 59, but Plainfield was not then reachable by railroad and the administrators concluded they would do better in a railroad town.

After much research into various nearby towns and several deal-making discussions, North-Western College decided on Naperville which offered both land and money towards a new building. The cornerstone for Old Main was laid on May 17, 1870, and with extensive work, was completed in time for dedication by October 4 and the fall semester.

Cornerstone Day was especially celebratory in May of 1920 when the school celebrated the 50th anniversary of its move to Naperville. A few years later in 1926, the college’s name was changed once more, this time to “North Central” in order to avoid confusion with some college located in Evanston.

NCC continues to flourish, adding new buildings to the campus and new educational opportunities to the curriculum. For years, the college welcomed the entire community to a Cornerstone Day picnic in May, but the event was replaced with an awards reception in 2019 and then retired entirely. Even though no celebration was planned for 2020 and COVID-19 would have cancelled it anyhow, this year is a particularly special anniversary, so Happy 150th Cornerstone Day Anniversary, North Central College!

*A Time for Remembrance: History of 125 years of First Evangelical United Brethren Church, Naperville, Illinois

Forced to Stay-At-Home? So Are My Research Contacts

Kate Gingold Host 0 697 Article rating: 4.0

When coronavirus cancelled all my extra-curricular activities, I figured I would have way more time to work on my current book. Then I discovered, as many other writers have also confessed, that somehow the writing wasn’t getting done. Call it stress, call it mourning, call it whatever you want – but it’s been tricky to get as motivated as I would like to be. 

But once I do get started, I’m finding two silver linings in this cloud:


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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