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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Parks -- Springbrook Prairie

Kate Gingold Host 0 502 Article rating: No rating
Springbrook Prairie sprawls between 75th and 87th Streets, enclosing both Book and Naperville-Plainfield Roads. It’s no surprise to learn that Spring Brook runs through the prairie. The vast green space includes Springbrook Prairie Forest Preserve with Springbrook Golf Course in the southwest corner.

The land on which the golf course sits was once owned by the Fraley family. Frank and Jenny Fraley were founding members of the Rural Progress Club in 1917 and raised five children on their Wheatland Township farm. It was the the first piece of property owned by the then-fledgling Park District, purchased in 1967 thanks to a matching grant from the Department of Housing and Urban Development.

Anticipating the housing boom of the 1970s, the land was intended to preserve green space among new building and help control run-off and flooding. A campground was planned with a beach for swimming on a 200 acre lake shaped like a dragon. The dragon remains in the bronze map of Naperville which is embedded in the sidewalk on Jackson Avenue.

Dragon Lake never materialized, however. A “stream re-meandering” project instead created wide curves to slow water flow during heavy rains and fight erosion.

“Re-meandering” helped improve the habitat for wildlife that lives in and near the water. In fact, the Illinois Nature Preserves Commission designated the area in1993 as the Springbrook Prairie Nature Preserve and Springbrook Marsh Land and Water Reserve.

In addition to all the nature found in Springbrook Prairie, seven miles of pathways are open to joggers, bicyclists, cross-country skiers and even horseback riders. An off-leash area for dogs with valid Forest Preserve District permits is accessible from 83rd Street and there is also a model aircraft field accessible from Plainfield-Naperville Road.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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