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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

From the 1874 DuPage Atlas – Joseph S. Ferry

Kate Gingold Host 0 342 Article rating: No rating

Joseph Sanford Ferry arrived in DuPage County in 1838 as a nine-year-old when his parents, Sylvanus and Rhoda, moved from New York via Terra Haute. The family lived in Warrenville at first until his father bought his own land. Sylvanus, unfortunately, died not long after. 

When Joseph was sixteen, his uncles helped the family purchase fifty-three acres of farmland. Within a few years, Joseph had sold that farm and bought another more than twice the size. During that time, Joseph married and started a family. Joseph didn’t have access to much education in his youth, but his wife, Sophronia, was a school teacher. In order for the children to attend school, they moved into the city of Aurora a few years later and Joseph sold the farm. 

While the Civil War certainly was an unfortunate influence, Aurora grew rapidly in the mid-1800s, aided by the many factories that were powered by the Fox River. Joseph became a builder and developer while living in the city and “purchased residence property and vacant lots on which he erected several neat dwelling houses.” 

The expansive “farm scene” depicted in the atlas engraving is probably the farm he moved to in 1873 since the atlas was published in 1874. According to a map in the same atlas, Joseph’s acreage was southwest of the town of Naperville. Northwest of Naperville is another plot labeled “M Ferry,” which belonged most likely to Melancthon, Joseph’s brother. Melancthon was married three times and sired a number of children. His family farmed the homestead until the 1970s and inspired the name of Ferry Road. There was also a sister, Louisa, who never married. 

Joseph Ferry only remained on the farm in the engraving until 1890 when he and his wife, Sophronia, moved back into Aurora. Sophronia taught school in DuPage County as well as in Vermont and New York, where she lived before her marriage. Both her great-grandfather, Col. Seth Warner, and her grandfather, Israel Putnam Warner, were Revolutionary War veterans, although Israel was only a nine-year-old messenger and scout during the war. 

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A New Chapter for an Old Book

Kate Gingold Host 0 493 Article rating: 3.0

In July, an old book of mine was given a new chapter, in a way. This is a big deal for me because it was in honor of the 190th anniversary of the founding of Naperville and the fifteenth anniversary of my first published book. Also, the book is about Naperville, which will soon no longer be our hometown. 


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Authors Need Websites!

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Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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