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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Holland’s 1886 Business Directory - An Introduction

Kate Gingold Host 0 334 Article rating: 4.0

Founded in 1831, Joseph Naper’s settlement prospered and in 1857, Naper became the first president of the newly-formed Village of Naperville. Chicago was also growing rapidly, primarily because of its central location and convenient access to shipping because of Lake Michigan. Easy passage to Chicago was important for Naperville’s continued growth. 

This was a time of major upgrades in transportation. It was considered the Golden Age of Sailing, man-made waterways like the Illinois and Michigan Canal were multiplying, and steam-powered ships were being perfected. Steam power was also being used on land, launching railways across the country. 

In order to get goods to and from Chicago, Naperville businessmen financed a road made of White Oak planks to keep wagons from getting stuck in mud and ruts. So when the railways started coming out this way, protecting their investment compelled them to refuse participation. Instead, the railroad went through Warren and Jesse Wheaton’s land, and Du Page’s first station was built in Winfield in 1859.

Unfortunately, “corduroy” roads had numerous drawbacks, the biggest one being how prone they were to decay. Farmers and travelers much preferred using railway transportation, and Naperville finally welcomed a railroad station of their own in 1864. 

Having access to the Chicago, Burlington & Quincy Railroad line prompted accelerated growth for Naperville. The Clarion newspaper started publishing

Seizing the Day and Letting Go of the Fear

Kate Gingold Host 0 506 Article rating: 3.0

Facing the new year, I was thinking about New Year resolutions and in December, wrote about setting audacious writing goals. I’m still hoping to finish my current book by the end of January, but it’s going to take some doing. While I am serious about meeting this goal, I also have others I’m pursuing and sometimes they conflict. 


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Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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