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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Basic Tips for #Hashtags

Kate Gingold Host 0 913 Article rating: 3.0

What many of us in our youth called the “pound sign” is now referred to as a “hashtag,” and while folks of a certain age seem to tweet hashtags naturally, the rest of us wonder if we’re #TooOldToRockAndRoll. Mastering the art of hashtags does take some study, but every author trying to sell books should at least know the following three uses for hashtags.

Notable Naperville Women - The Martins

Kate Gingold Host 0 905 Article rating: No rating
Naperville will forever be grateful to Caroline Martin Mitchell. When she died in 1936, she gave 212 acres of downtown property to the city, including her family home, Pine Craig.


Now referred to as the Martin Mitchell Mansion in her honor, the house is the centerpiece of the Naper Settlement. In addition, Central High School, Sportsman’s Park, Von Oven Scout Reservation, and Edward Hospital are also all situated on Martin family property.

Caroline’s father, George Martin, came to Naperville as a child in 1833, just a couple years after the Napers arrived. Their original property was basically Rotary Hill. When you’re walking around there this summer, look for the sign that marks the house where George and his wife Sibelia raised their family of one son and three daughters.

George’s business enterprises were a brick and tile manufacturing company which really took off during the rebuilding of Chicago following the Great Fire. He built Pine Craig across the street and moved his now-grown family into it.

Unfortunately, George died just a few years later. But his business enterprises did not. Son George was practicing law in Maywood and Miami and fighting ill health, so the bulk of the work was carried on by his widow Sibelia and his daughters Lizzie, Kittie and Carrie.

In 1908, Lizzie’s obituary in The Naperville Clarion read:

Miss Martin was a woman of unusual business ability. She kept the books of the firm of Martin & von Oven for thirty-six years, sixteen years of which she was one of the firm's managing partners. She was highly respected by her business associates, and to her tact in dealing with employees, and general business integrity and enterprise, the success of the firm is, in a measure, due.

Contrary to to norms of time, Kitty, who was born a dwarf, worked and socialized alongside her sisters. Her obituary reads:

The deceased was well known and highly respected among her associates friends.

Caroline was the only child to marry, but she moved her husband into Pine Craig rather than move away from the family and the family business.

She never had children of her own and was the last of her family to pass. Caroline’s pride in her family and in her city prompted her generous legacy, making a huge and lasting impact on the vibrancy of Naperville’s downtown.

Notable Naperville Women - The Martins

Kate Gingold Host 0 528 Article rating: No rating
Naperville will forever be grateful to Caroline Martin Mitchell. When she died in 1936, she gave 212 acres of downtown property to the city, including her family home, Pine Craig.


Now referred to as the Martin Mitchell Mansion in her honor, the house is the centerpiece of the Naper Settlement. In addition, Central High School, Sportsman’s Park, Von Oven Scout Reservation, and Edward Hospital are also all situated on Martin family property.

Caroline’s father, George Martin, came to Naperville as a child in 1833, just a couple years after the Napers arrived. Their original property was basically Rotary Hill. When you’re walking around there this summer, look for the sign that marks the house where George and his wife Sibelia raised their family of one son and three daughters.

George’s business enterprises were a brick and tile manufacturing company which really took off during the rebuilding of Chicago following the Great Fire. He built Pine Craig across the street and moved his now-grown family into it.

Unfortunately, George died just a few years later. But his business enterprises did not. Son George was practicing law in Maywood and Miami and fighting ill health, so the bulk of the work was carried on by his widow Sibelia and his daughters Lizzie, Kittie and Carrie.

In 1908, Lizzie’s obituary in The Naperville Clarion read:

Miss Martin was a woman of unusual business ability. She kept the books of the firm of Martin & von Oven for thirty-six years, sixteen years of which she was one of the firm's managing partners. She was highly respected by her business associates, and to her tact in dealing with employees, and general business integrity and enterprise, the success of the firm is, in a measure, due.

Contrary to to norms of time, Kitty, who was born a dwarf, worked and socialized alongside her sisters. Her obituary reads:

The deceased was well known and highly respected among her associates friends.

Caroline was the only child to marry, but she moved her husband into Pine Craig rather than move away from the family and the family business.

She never had children of her own and was the last of her family to pass. Caroline’s pride in her family and in her city prompted her generous legacy, making a huge and lasting impact on the vibrancy of Naperville’s downtown.
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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