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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Parks -- The Riverwalk

Kate Gingold Host 0 542 Article rating: No rating
The DuPage isn't a super impressive river. When the Napers arrived, a dam and pond was required to mill lumber and grain. Today, of course, Naperville is well-known for its beautiful and bustling Riverwalk.

Eventually, the mill pond dam was removed and the city grew. Too shallow for commercial transportation, land near the river attracted businesses that didn’t mind the threat of floods
such as storage lots, junkyards and gas stations. Mayor Emeritus Pradel remembers guys from his youth driving their cars into the river to wash them, a story commemorated in one of the Century Walk murals.

As the Naperville’s 150th anniversary approached, civic leaders took a fresh look at the river running through downtown. Inspired by the riverwalk in San Antonio, Texas, they wondered if building something like it here would bring shoppers back from the new mall that had opened on Route 59 in Aurora.

Fundraising started in 1980 and folks donated both money and in-kind materials. A timely slowdown in the economy prompted businesses to contribute skilled construction crews as well. Anniversary fervor provided even more hours of unskilled volunteer labor.

The banks of the river were cleaned of trash. The ground was cleared, graded and planted. Paths were marked out and bricks laid. Lighting, bridges and fountains were installed. The Free Speech Pavillion, right across from the library, was built on the foundation of an old gas station.

These first two blocks of the Riverwalk were officially presented to Naperville’s citizens during the 175th Anniversary celebrations in June of 1981. Since then, it has expanded west, east and south, giving folks 1.75 beautiful miles to stroll, run on and enjoy year round.

Marketing Your Author Presentation

Kate Gingold Host 0 598 Article rating: 4.0

The purpose of creating your author presentation is to get in front of folks who are interested in what you’re talking about, but didn’t even know they wanted your book until they heard you speak. It’s a different audience than folks who are already looking for books and therefore it’s a different marketing campaign.

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Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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