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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

What Naperville Folks Watched on TV 50 Years Ago

Kate Gingold Host 0 1089 Article rating: No rating
I've been writing about the remarkable number of events that happened in the Naperville area in 1966, including the inception of the Park District, Summer Place Theatre and the new municipal band shell. With the start of the fall television season, I got to wondering what shows folks watched on their console television sets 50 years ago. 
 
 

What Naperville Folks Watched on TV 50 Years Ago

Kate Gingold Host 0 473 Article rating: No rating
I've been writing about the remarkable number of events that happened in the Naperville area in 1966, including the inception of the Park District, Summer Place Theatre and the new municipal band shell. With the start of the fall television season, I got to wondering what shows folks watched on their console television sets 50 years ago. 

The 50th anniversary of the original “Star Trek” series, which first aired on September 8, 1966, has been getting a lot of media attention, but there were plenty of other shows that debuted during that same season. Many of them you may remember watching, but there are a few that have completely fallen out our collective memory.

“The Monkees” and “The Girl from U.N.C.L.E.” were both new that year. The spin-off “Girl” only lasted one season. While they certainly stayed popular, “The Monkees” TV show was only on the air until 1968. Two other shows that debuted in 1966 were “That Girl” and “Family Affair,” both of which stayed on the schedule until 1971. 

This was the era of goofy comedies. The creators of “Gilligan’s Island” reused props, sets and music for a new show in 1966 that was called “It’s About Time.” It starred Imogene Coca as a cavewoman named Shag who welcomed a couple of astronauts who accidentally went back in time. A second time-travel show, “The Time Tunnel,” also started that fall, although it wasn't a comedy. Neither one made it past the first season. 

“Mission: Impossible” was also a new 1966 show, long before it was rebooted as a movie. It wound up self-destructing messages until 1973.

Other TV shows you may remember from that season were:


Networking Tips for Authors

Kate Gingold Host 0 1084 Article rating: 4.0

You have no doubt been told that you need to be networking to move your career along. While there are many high-tech options like LinkedIn or email introductions, people still have the most trouble with face-to-face networking. Personal contact can be a game-changer, so here are a few tips to help you make the most of your next mixer.

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Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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