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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

From the 1874 DuPage Atlas – Daniel Strubler

Kate Gingold Host 0 3853 Article rating: No rating

In 1832, George and Salome Strubler emigrated from Alsace, France to Warren, Pennsylvania with their young son, George Jr.. Two more sons, Philip and Frederick, were born before the Strubler family decided to relocated to Illinois, just a few years after the founding of Naper’s Settlement. Son Daniel was born in Naperville in 1837.  

All four of Strubler boys were in livery-related businesses as horses were still required for every form of transportation, including farming. Until the railroad was built in town, brother Philip drove the stagecoach between Naperville and Winfield. 


Daniel was trained as a blacksmith and opened his own shop. Not only did he shoe horses, but he also made and repaired farming equipment and eventually sold wagons and repaired wagons as well. His empire included a series of storefronts along Washington Street, as seen in the atlas engraving. 


In 1859, Daniel married Mary Kribill and they shared 53 years together, throwing a big golden wedding anniversary party in 1909. Unfortunately, none of their children lived to adulthood, but he and Mary adopted and reared one of her nieces, Lorena. 


The Strubler family was very involved in community activities. Daniel served with the Evangelical church and the local Masonic Lodge and brother Philip was serving as town sheriff the night of Wheaton’s raid on the county courthouse.


While Daniel Strubler’s blacksmith and wagon shops have long gone the way of the buggy whip, the family home, which in the engraving is barely visible behind the trees, is still on Washington Street. It has hosted a number of businesses and is currently the location for Karisma Boutique.


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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