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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Art - Symbiotic Sojourn

Kate Gingold Host 0 394 Article rating: No rating
The Promenade Building, where the Naperville Chamber is located, was developed by Dwight and Ruth Yackley of BBM, Inc. in 2003. They also commissioned a bronze relief to be installed in the courtyard: “Symbiotic Sojourn.”

“Symbiotic Sojourn” was created by Jeff Adams, an artist who works out of his own bronze-casting facility, inBronze, which is located in Oregon, Illinois. He started working in a local fine art foundry when he was just fifteen years old, but pursued a degree in civil engineering before returning to sculpture. Adams also created
“Two in a Million,” the bronzes of Walter and Grace Fredenhagen along the Riverwalk and he worked with Dick Locher’s design to cast the Joseph Naper statue on Mill Street.

The idea behind “Symbiotic Sojourn” is that we have a symbiotic relationship with our home planet that needs tending. Two children are found at the feet of the woman who is the Spirit of the Earth. The girl child is trying to hold the pieces of a fracturing Earth together. The boy child is pulling a wagon piled with cans and bottles, a throw-back
image of recycling’s humble beginning.

“Symbiotic Sojourn” was inspired by Barbara Ashley Sielaff, a local recycling activist from the 1970s. Sielaff was a district teacher who also wrote a column for the Naperville Sun called “You Can Save Our Earth.” She established the Naperville Area Recycling Center in 1973 and managed it for several years before moving out of state.

After the Center closed, residents appealed to the city who tapped the League of Women Voters, the Kiwanis and the Naperville Woman’s Club, among others, to fill the void. NARC started as a not-for-profit volunteer-run drop-off center. After a while, one homeowner’s association began collecting recyclables from the entire neighborhood to drop-off at NARC. More neighborhoods followed suit, and eventually, recycling collection became a city-wide program.

In warm weather, dining patrons can sit out in the courtyard and listen to water spilling from the hand of the Spirit of Earth into the pool below. Larger than life, “Symbiotic Sojourn” is beautiful to look at, but Adams, Sielaff and the Yackleys hope diners will also bring the recycling message home.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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