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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville 1920 Flashback: Built to Be Haunted?

Kate Gingold Host 0 481 Article rating: No rating

In 1920, North-Western College (now North Central) celebrated its 50th anniversary in Naperville and was making plans to build Pfeiffer Hall. The Halloween season seems a good time to talk about how Pfeiffer is the site of many reported hauntings. 

Henry and Gustavus Pfeiffer, who were founders of Pfeiffer Chemical Company, were major donors and named the hall for their mother Barbara. Henry attended North-Western in 1875 and briefly operated a drugstore in Naperville on west Van Buren. In further business dealings, the brothers amassed a very impressive fortune. Henry and his wife, Annie, never had children and were inspired by “The Gospel of Wealth,” an article written by Andrew Carnegie who believed that those blessed with exceptional wealth had a responsibility of philanthropy. 


Carnegie built over 2,000 libraries across the country – in fact, there is one on North Central’s campus – and the Pfeiffers also shared their fortune with schools and churches in many states. In total, North Central College received $475,000 from Henry and Annie and were instrumental in providing the $230,000 it cost to build Barbara Pfeiffer Memorial Hall.

North-Western College was associated with the United Methodist Church and Pfeiffer Hall opened in 1926 as the Chapel-Music building with seating for almost a thousand. The auditorium continues to host speakers, plays and musical performances today, despite its haunted reputation.

Among the many ghosts sightings that have been reported are “Charlie Yellow Boots” and “The Lady in White.” Charlie is thought to be a custodian who worked at Pfeiffer until the 1950s and wore distinctive boots. A psychic supposedly described the spirit’s footwear which was recognized by someone who remembered the janitor. 

The Lady in White has been seen applauding from her seat in the audience during shows. The most popular candidate for who the Lady might be is Miss Anna Pates of Oak Park and there is considerable evidence to support that theory. 


Don Shanower was a professor in the theater department at North Central College from 1955 until 1986 and was also one of the founders of Naperville’s Summer Place Theatre. In the spring of 1966, he directed his students in a brand-new musical based on “The Mutiny on the Bounty.” “Bligh Me” was written by Robert Lewis and John Danyluk and this was a preview of wh

Hanging out with the Detection Club

Kate Gingold Host 0 674 Article rating: 4.0

I recently read The Golden Age of Murder by Martin Edwards, which felt like retreating to a quiet corner at a 1920s cocktail party to hear all the recent gossip. If you like to read (or watch) stories about Hercule Poirot, Father Brown or Lord Peter Wimsey, this book gives you backstory to the writers who created these characters and the Detection Club in general.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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