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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Parks - The Pioneers

Kate Gingold Host 0 597 Article rating: No rating

Some of Naperville’s parks are named in honor of our city’s earliest history.

Pioneer Park, which is a popular stretch of woods along the DuPage River near 75th Street, is “dedicated with grateful reverence to the pioneer men and women of DuPage County.” The monument, which includes two millstones, is erected on land that belonged to the Hobson family, but on the other side of the river is Bailey Hobson Woods Park, named specifically for them.

The Hobsons arrived in the area just months before the Napers. Bailey and wife Clarissa ran a grist mill along the river. Since mills were few and far between in the early years, farmers might hang around for days waiting for their turn to have their corn ground. The Hobson home then served as a tavern and hotel as well. The Hobson homestead was eventually annexed into the city, retroactively making them the earliest inhabitants of Naperville.

Farther south past 104th Street is a park called the Clow Creek Greenway, named for another early family.

Robert Clow emigrated with his children from Scotland to New York and eventually to Illinois. Between Robert, his six sons and his two daughters, the Clow land once encompassed a full square mile.

Located in Will County, most of the Clow dairy farm has over the years become homes. Fortunately, some of the old farmstead has been preserved. The mid-1800 Limestone House was moved to McDonald Farm and is now part of the Riverview Farmstead Preserve. Also on-site are two old barns as well as the Conservation Foundation and The Green Earth Institute.

Just last month, the City Council approved a plan that will build houses on one of the last tracts of the Clow farm. Ninety-six-year-old Betty Clow sold thirty-some acres to a local builder that included a couple of 150-year-old limestone houses. It’s been determined that the structures are not sound enough to be saved, but the builder plans to reuse the stone in a monument commemorating the Cl

Choosing Your Author Presentation Topic

Kate Gingold Host 0 696 Article rating: 3.0

A presentation is a super tool to have in your author marketing toolbox. As we’ve discussed before, it establishes your credentials as an author and as an authority on your book’s subject or theme. A presentation is also an opportunity to make a personal connection between you and your readers that will lead to support and sales. 

So now that we’ve established that you should have a presentation, the question becomes:  “What should I be presenting?”


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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