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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Notable Naperville Women - Genevieve Towsley

Kate Gingold Host 0 942 Article rating: No rating
If you’ve ever walked or driven by the Barnes & Noble Bookstore on the corner of Washington Street and Chicago Avenue, no doubt you’ve seen the bronze statue of Genevieve Towsley sitting near the door. 

Part of the Century Walk public art initiative, the statue shows Genevieve much as she was when she passed away in 1996 at the age of 88. Commemorating her nearly 50 years of writing for Naperville newspapers, she’s holding the familiar notepad and pencil.

Naperville became Genevieve’s “home town” in a round-about way. She was born in Oak Park, but spent many years on an Idaho farm when her family moved there when she was eight.  They returned to Illinois in 1924 so she could attend her chosen college, North Central, at that time still known as Northwestern. 

Genevieve stayed on at North Central College as a teacher until 1932 when she left to raise her family. By 1948 she was writing for The Clarion, a local newspaper. 

One of her former NCC students, Harold White, Jr., bought the Naperville Sun and convinced Genevieve to write for him starting in 1954. She wrote two columns for the Sun over the years:  The Grapevine and Sky-Lines. The Grapevine dealt with local news and issues in the Naperville community. Her column was influential in the desegregation of Centennial Beach and when the Naperville Heritage Society was formed in 1969, she was a charter member. Her writing helped generate interest moving Century Memorial Chapel to the grounds of the Martin Mitchell Mansion, becoming the first addition to Naper Settlement.

Sky-Lines had more of a historical tone. Genevieve re-told local legends, interviewed long-time reside

Notable Naperville Women - Genevieve Towsley

Kate Gingold Host 0 519 Article rating: No rating
If you’ve ever walked or driven by the Barnes & Noble Bookstore on the corner of Washington Street and Chicago Avenue, no doubt you’ve seen the bronze statue of Genevieve Towsley sitting near the door. 

Part of the Century Walk public art initiative, the statue shows Genevieve much as she was when she passed away in 1996 at the age of 88. Commemorating her nearly 50 years of writing for Naperville newspapers, she’s holding the familiar notepad and pencil.

Naperville became Genevieve’s “home town” in a round-about way. She was born in Oak Park, but spent many years on an Idaho farm when her family moved there when she was eight.  They returned to Illinois in 1924 so she could attend her chosen college, North Central, at that time still known as Northwestern. 

Genevieve stayed on at North Central College as a teacher until 1932 when she left to raise her family. By 1948 she was writing for The Clarion, a local newspaper. 

One of her former NCC students, Harold White, Jr., bought the Naperville Sun and convinced Genevieve to write for him starting in 1954. She wrote two columns for the Sun over the years:  The Grapevine and Sky-Lines. The Grapevine dealt with local news and issues in the Naperville community. Her column was influential in the desegregation of Centennial Beach and when the Naperville Heritage Society was formed in 1969, she was a charter member. Her writing helped generate interest moving Century Memorial Chapel to the grounds of the Martin Mitchell Mansion, becoming the first addition to Naper Settlement.

Sky-Lines had more of a historical tone. Genevieve re-told local legends, interviewed long-time reside
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Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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