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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

What to Bring to an Author Fair

Kate Gingold Host 0 782 Article rating: 4.0

While most libraries, schools, and bookstores are super hosts when they hold an author fair, you’ll be more relaxed and a better guest if you aren’t stressing over making change or having a coughing fit. Below is a list of things to pack in your Author Fair Bag that will let you be the awesome person you want your readers to remember.

Notable Naperville Women - Clarissa Hobson

Kate Gingold Host 0 684 Article rating: No rating

Clarissa Stewart Hobson was Naperville’s first female European settler. Joseph Naper’s wife, Almeda, long held that title, but as city borders extended to include the Hobson land, Clarissa now claims it. 

A Georgia girl, Clarissa and husband Bailey spent their early married life in Indiana not far from Louisville, Kentucky. She was already a 26 year old mother of five children when they decided that greener — and less rocky — pastures were to be had in Illinois. 

Leaving Clarissa behind with the farm work and the children, Bailey checked out some land in Illinois before returning to pack everything up for the move. They left on September 1, 1830 and were three weeks on the road, camping with their household goods, their kids and their cattle. 

After another three weeks bunking with a friendly family, Bailey had a cabin roughed out in Kendall County. The Hobsons were settled in their new home toward the end of November, but by December, Bailey was already thinking about moving closer to civilization. 

Notable Naperville Women - Clarissa Hobson

Kate Gingold Host 0 501 Article rating: No rating

Clarissa Stewart Hobson was Naperville’s first female European settler. Joseph Naper’s wife, Almeda, long held that title, but as city borders extended to include the Hobson land, Clarissa now claims it. 

A Georgia girl, Clarissa and husband Bailey spent their early married life in Indiana not far from Louisville, Kentucky. She was already a 26 year old mother of five children when they decided that greener — and less rocky — pastures were to be had in Illinois. 

Leaving Clarissa behind with the farm work and the children, Bailey checked out some land in Illinois before returning to pack everything up for the move. They left on September 1, 1830 and were three weeks on the road, camping with their household goods, their kids and their cattle. 

After another three weeks bunking with a friendly family, Bailey had a cabin roughed out in Kendall County. The Hobsons were settled in their new home toward the end of November, but by December, Bailey was already thinking about moving closer to civilization. 

Leaving Clarissa in charge once again, he scoped out the DuPage River and chose a spot for their next cabin. 
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Notable Naperville Women -- Peg Price

Kate Gingold Host 0 756 Article rating: No rating
Her place in history books and trivia quizzes is forever ensured:  Margaret “Peg” Price was Naperville’s first female mayor. So far, she is also Naperville’s only female mayor, but she probably counts on that record being broken.

Peg Price served two terms as mayor, from 1983 until 1991, which represents only a portion of her time in public office. Over a thirty year career, Price was also a City Council member for two terms, served as city plan commissioner and held positions on boards such as the DuPage Mayors and Managers Conference and the Northeastern Illinois Planning Commission. 

Rather than a born-and-bred Napervillian, Price arrived in 1967 with husband Charles and two sons as part of the great mid-sixties influx when subdivisions were popping up all around town. 

By 1969 Price was deep into local politics and part of the referendum campaign that brought about our current Council-Manager form of government. Originally with four councilors, in 1984 then-Mayor Price oversaw the number of councilors grow from four to six. 

Other changes during Price’s watch included the planning and building of today’s Municipal Center. City Hall used to be in the stone building on Jefferson Street that now houses La Sorella di Francesca. Although she was instrumental in keeping the Municipal Center downtown, by the time it opened in 1992, Price's term as mayor had ended. 

Another innovation under her leadership is the annual State of the City address. Price gave the first “state” speech in 1991 in partnership with the Chamber of Commerce to associate the objectives of government with those of the business community. Price continues to attend the annual address and you may have seen her with Mayor Chirico and Mayor Emeritus Pradel last spring. 

Another place to see her is on the Community Concert Center door in Central Park. The First National Bank purchased space to depict four m
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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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