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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

From the 1874 DuPage Atlas – Frederick Long

Kate Gingold Host 0 407 Article rating: No rating

At sixteen years old, Fred Long emigrated from Stuttgart, Germany in 1853 and was living in Naperville by 1856. There is no record of his parents living or being buried in Naperville, so it’s possible he was alone. Fred worked as a cabinetmaker in town and he prospered, opening his own shop as early as 1861.  

Also in 1861, he married Amelia Beidelman, the oldest of ten children born to William and Eliza Beidelman who arrived in Naperville around 1847. Of course, the Civil War was just starting during this time and Fred was drafted in 1863, serving in the 49th Infantry, and was mustered out as a sergeant. 


Fred and Amelia’s only child, Charles, was born in 1868 and the family enjoyed being active members of the town. Naperville’s fledgling fire department started in the 1870s and Fred became a volunteer of Rescue Hook and Ladder Company in 1875. 


The illustration from the 1874 Atlas shows the F. Long storefront with an addition to the side. The Sanborn Map from 1886 describes this addition as a “dwelling,” so it seems the Longs may have lived next to their shop. 


During those days, woodworkers made coffins as well as furniture, as described in his advertisement. Fred also served as an undertaker and attended mortuary school in the 1880s to expand his business even further.



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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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