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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

William and George Knoch in Holland’s 1886 Directory

Kate Gingold Host 0 161 Article rating: No rating

William and George Knoch were a couple of young go-getters who ran a cigar factory and tobacco shop in town. The Holland’s editor praises William and George, saying “the business having been established three years ago by the former, and has grown to very respectable proportions.” Since William was born in 1864, that would make him barely nineteen in 1883, with George a couple of years older. 

The Knoch family were long-time Naperville residents. Father Christopher was born in Prussia and mother Josephine was born in France, but they were married in DuPage County in 1860. The birth of son George soon followed with five more siblings after him. 


Christopher was a tailor and had a shop on Water Street, now an extension of Chicago Avenue, which is still there today. The small, unassuming building has been empty, on-and-off, for a number of years. Most recently,  Dark Horse Pastries, Sugar Monkey Cupcakes, and Ehrina Yarn have been tenants.


Unfortunately, Christopher died in 1874, just 41 years old. Details on how Josephine supported her young family are difficult to discover, but according to the 1880 census, both George and William were already working. In fact, sixteen-year-old Willliam was a “segar maker.” I haven’t seen a direct confirmation yet, but it’s logical to assume William was working for Charles Schulz who had a long-standing cigar business that is also listed in Holland’s.

If Art Is in your Heart, Don't Be Afraid to Share Your Art with the World

Kate Gingold Host 0 271 Article rating: 4.0

I recently talked with a young person, despairing and ready to give up, because the art they wanted to create hadn’t come to fruition yet and they were already over thirty. I also talked with a nearly-retired person, despairing that the opportunity to create art had passed them by.

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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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