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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Art: Naperville Loves a Parade

Kate Gingold Host 0 400 Article rating: No rating

On the west side of Main Street is an alley known as Rubin’s Way where the “Parade of the Century” goes by on one side, watched by Naperville citizens on the other. Some faces in the painted crowd are familiar and some are just average folk, but they all are enjoying the parade. 

“Naperville Loves a Parade” was dedicated, appropriately enough, just after the Last Fling Labor Day Parade in 2014. 

Three artists, along with assistants, worked on this mural for four years. Adela Vystejnova, who created the “Parade of the Century” on the opposite wall as well, originally lived and studied art in the Czech Republic. Diosdado Mondero, who immigrated from the Philippines as a child, also painted the “Pillars of  the Community” mural on Main Street. Marianne Lisson Kuhn was born and raised in Naperville and worked on several Century Walk pieces including “The Way We Were” and “World’s Greatest Artist.”

 Over 300 faces appear in the crowd and many local landmarks and businesses are featured as well. To be included in the mural required a donation ranging from $600 to paint in your face and up to $5,000 to depict your business’s building. About $220,000 was raised through those donations.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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