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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Parks - Kroehler Park

Kate Gingold Host 0 471 Article rating: No rating

Kroehler Park is tucked away between Wright and Sleight Streets on 5th Avenue. The park butts up against some of the properties that are part of the 5th Avenue Development currently under consideration. Also, appropriately enough, it’s just a stone’s throw away from 5th Avenue Station which was once known as the Kroehler Manufacturing Company.

The Kroehler Company was once one of the largest manufacturers of upholstered furniture in the world, employing a large percentage of Naperville’s citizens. 

Peter E. Kroehler was born in 1872 and grew up in Minnesota. His immigrant parents encouraged education and hard work and Peter made the most of that advice. 

He attended North Central College here in town when it was still known as North-Western and was a student of professor James Nichols, the library’s namesake. Nichols was also a founding partner of the Naperville Lounge Factory and they hired young Kroehler as a clerk. 

Why the Finished Look of Your Self-Published Book Matters

Kate Gingold Host 0 652 Article rating: 3.0

While you are working on your manuscript, you may think it doesn’t much matter what the finished book will look like – but you are probably visualizing it anyway. And that’s important because the size and shape of your book can really complicate things, even to the point of making you re-write your manuscript. Think through what you absolutely must have for your new book and what you are willing to compromise.  


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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