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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville 1920 Flashback: August’s Blackbirds

Kate Gingold Host 0 538 Article rating: No rating
In 1920, Naperville was just a small, mainly rural, community with a population of only 3,830. It was so rural, in fact, that City Council minutes listed expenditures for horse feed and shoeing that were regularly paid to August Springborn, the Assistant Superintendent of Streets. Although the minutes don’t say exactly what Springborn needed a horse for, he probably used a cart rather than a truck for his work on the streets.

Naperville’s residents in 1920 were no doubt more tuned into their environment than most of us are today. The Chicago Tribune carried a column by Larry St. John called “Woods and Waters” in which St. John discussed such outdoor sports as casting, which was a popular competitive activity in the early 1900s for all ages and genders. 

One of St. John’s readers wrote from Naperville asking for advice on how to get rid of annoying flocks of blackbirds that congregated every August in town. They roosted in trees in great noisy numbers and made a mess on the sidewalks that in the late-summer heat was really unbearable.

Another reader from Kalamazoo wrote in to comment that it sounded like Naperville had grackles rather than true blackbirds and that many other towns had a similar problem. 

Those of us living in the now-mainly-urban city may not notice it, but our birds’ habits have changed since May. We used to hear a lot of birdsong in the early morning as avian families marked out their nesting territories, but the songs wane towards summer’s end because the children have, quite literally, left the nest. Parent birds now spend their time recuperating from the demands of childcare, molting and resting up for fall’s migration. 

This pre-migration breather is why the grackle

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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