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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Fourth of July for Naperville’s Founders

Kate Gingold Host 0 516 Article rating: No rating

Joseph Naper and the first group of settlers didn’t arrive on the banks of the DuPage River until mid-July. Most likely, Naper’s family and friends marked Independence Day during their journey, perhaps even on board Naper’s schooner, the Telegraph, but mark it they surely did.

In the 1830’s people celebrated Independence Day with more enthusiasm than Christmas. Puritan reaction to wanton revelry at Christmas – so extreme they even outlawed mincemeat pie! – passed through successive generations of New Englanders, not be relieved until the middle of the nineteenth century. But the young United States of America began celebrating July 4 by 1777, years before the War for Independence actually ended.

Even the earliest celebrations featured firecrackers, as well as the firing of guns and the ringing of bells to punctuate a spirited reading of the Declaration of Independence. After the war, festivities grew ever more extravagant, following President John Adams conviction that “it ought to be solemnized with Pomp and Parade, with Shews, Games, Sports, Guns, Bells, Bonfires and Illuminations from one End of this Continent to the other from this Time forward forever more.”

Naper built, owned or captained several ships before the Telegraph, several of them sailing regularly out of Buffalo, New York. A Buffalo Historical Society publication recounts the city’s celebrations on July 4, 1828, which Naper may have attended with his family.

The day started at the Eagle Tavern, where “the uniformed companies of the village were ordered out” to escort the mayor and city officials to the Brick Church, accompanied by “the Buffalo Village Band playing patriotic airs.” At the church, the Declaration was read aloud and an oration was given by a local reverend. Then the parade continued to the Mansion House, another tavern, where dinner was served.

But the Mansion House didn’t host the only party. Villagers also celebrated at other public houses, cruised on a lake steamboat, attended one of two concerts, danced at a ball, and marveled at the fireworks display in Mr. Basker’s public garden. And all of this was “less elaborate” than the originally planned celebrations, abandoned, according to the local newspaper, because of “the indifference that was manifested to the proposed arrangements.”

One reason Independence Day celebrations became so grand was to overshadow commemorations of George Washington’s birthday. While he was much beloved as a war hero and our first President, celebrating his birthday smacked of “monarchical” traditions and was unacceptable to Democratic Republicans. The Fourth of July served the celebratory purpose in a more politically correct way.

No party is complete without a feast and Independence Day celebrations often included “much drinking of spirits, and eating of unwholesome food,” as an 1836 publication for the edification of juveniles put it. Toasts were drunk to each of the original thirteen states, then the newer states, then the President, then the Congress, then – well, once they got going, they kept it up until the whiskey ran out.

Orations provided entertainment, a political forum and food for thought. Chief Black Hawk’s final public appearance was on a Fourth of July in 1838 at Fort Madison, Iowa. Over 180 years ago, Black Hawk attempted to regain control of tribal land in northern Illinois. Defeated,

Naperville Parks - The Wil-O-Ways

Kate Gingold Host 0 519 Article rating: No rating
Two parks bear the name “Wil-O-Way,” with one distinguished as “Wil-O-Way Commons.” Both are also situated on Jefferson Avenue within the Wil-O-Way subdivision.

As you might imagine, the parks are named for the subdivision — and the subdivision is named for the dairy farm on which the subdivision was built.

George and Dorothy Polivka raised Guernsey cows, starting the Wil-O-Way Farm Dairy in the late 1930s. In 1945, the Polivkas purchased Oakhurst, a gracious home built in 1847 that adjoined their farm. They changed the name of the house to Wil-O-Way.

Naperville’s first big building boom arrived in the 1960s and the Polivka family rolled with the times. Their farmland became the Wil-O-Way subdivision and son James Polivka opened Wil-O-Way Manor restaurant in the family home. Today, the house is known as Meson Sabika.

The Wil-O-Way subdivision was built in several phases, starting in 1967, and is situated on either side of Jefferson Avenue and River Road, about a mile west of downtown Naperville.

Rumor has it that the land on which Wil-O-Way Park sits was reserved as a possible elementary school site, anticipating continued population growth.

Today, the park features a children’s playground, basketball nets and a baseball diamond.

Wil-O-Way Commons Park runs along the DuPage River. There is a children’s playground at this location as well.

In 2011, there was a groundbreaking ceremony for the West Branch Riverway Trail that runs through Wil-O-Way Commons.

The Riverway Trail starts across Jefferson Avenue where the Riverwalk ends and continues under Ogden Avenue to connect up with McDowell Grove Forest Preserve. The
Riverway Trail is maintained as a cooperative effort between the Forest Preserve District of DuPage County, the City of Naperville and the Naperville Park District.


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Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

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