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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

From the 1874 DuPage Atlas – W.H. Wright

Kate Gingold Host 0 426 Article rating: No rating

W.H. Wright’s farm looks tidy and prosperous, but who exactly was W.H. Wright? 

Naperville’s history features a number of Wrights. One of the most community-minded was James Gregson Wright. James was born in England, emigrated to New York, and by 1843, he had settled in DuPage County where land was reasonably easy to obtain. He farmed for a number of years, and then became a banker, launching Producers’ Bank in 1857, partnering with George Martin II, the Scot who built the mansion at Naper Settlement. 


Continuing to be involved with Naperville, James was appointed postmaster and served six terms in the Illinois General Assembly. He was also the first owner of the farm that is now the Meson Sabika restaurant, but this engraving is not of that farm and James is obviously not W. H. Wright. 

James married Almira Van Osdel, whose father was a noted architect, and they had seven children, one of whom was named William. William also lived a life of public service, but dedicated himself specifically to the G.A.R. (Grand Army of the Republic), an organization for veterans of the Civil War. The G.A.R. was actually founded in Illinois and grew to be a national organization. 

Captain William had served as an officer in the 156th Illinois Volunteer Infantry and it apparently had a deep impact on him. Building on his local involvement, William was eventually elected the 66th Commander-in-Chief of the national organization. He served from 1932 until 1933 when he died in Pittsburgh at the age of 88 years old while attending a G.A.R. encampment. 


Are You Only as Good as Your Writing Tools? Or Are You Better?

Trying out Grammarly

Kate Gingold Host 0 27229 Article rating: 2.0

I write in Microsoft Word a lot, as well as on Facebook and in emails. Microsoft OneNote was where I compiled this current manuscript. All of those programs include spell- and grammar checking, but the website where I am editing the manuscript now does not have those helpers. 


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Authors Need Websites!

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Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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