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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

From the 1874 DuPage Atlas – Dr. John A. Bell

Kate Gingold Host 0 19586 Article rating: No rating

Over his long life, (90 years!) Dr. Bell made it his mission to serve.  Born in Ohio in 1838, Bell’s family moved to Abingdon, Illinois when he was about fifteen years old. 

At eighteen, Bell started studying medicine with Dr. Andrew McFarland, Superintendent of the Insane Asylum of Jacksonville, Illinois. During the end of his training, the Civil War broke out and Bell served the 10th Illinois Infantry as Assistant Surgeon during the years 1861 and 1862. 

Also in 1861, Bell married a girl he was courting in Jacksonville, Elizabeth Eagle. Once Bell was released from war duties, the young couple lived in Jacksonville and then in Cambridge before resettling in Naperville in 1868. 

While already practicing medicine, it was during this time that Bell received a medical degree from the Hahnemann Homœopathic Medical College of Chicago. Soon after, he went into partnership with Dr. Charles Nauman, another Hahnemann student, which continued for about ten years, until 1884.

In 1881, Bell and a partner took over a drug store on Jefferson Avenue which had previously been operated by Frank Morse, a druggist, and Dr. Hamilton Daniels. Dr. Daniels house is now one of the featured buildings at Naper Settlement, moved from its former location on Washington Street. Morse has many connections to Naperville’s earliest settlers, including being brother-in-law to Robert Naper, Joseph and Almeda’s son, through his sister, Amelia.

Bell’s partner at the drug store was William Wallace Wickel and the shop was known as Wickel and Bell. Apparently Wickel became the sole owner within a year or two and continued operating the drug store until 1915 when he turned it over to his son-in-law, Louis Oswald, who changed the name of the store. Louis eventually ceded ownership to his own son-in-law, but they kept the name Oswald’s, which is what the pharmacy is still known as today, although it is no longer on Jefferson Avenue. 

In addition to practicing medicine and owning a drug store, Bell also served as a village trustee and alderman. He was president of the Nichols Library board, presiding over its grand opening, and was elected Master of the local Masonic lodge, Euclid, more than once. 

His wife Elizabeth passed away in 1908 after 47 years of marriage and a few years later, at age 73, Bell married a local wido

The Day We Visited 40 Little Free Libraries

Kate Gingold Host 0 440 Article rating: 4.0

On July 15, 2021, my husband, Don, and I visited 40 different Little Free Libraries in our town to drop off copies of my first book “Ruth by Lake and Prairie.” I was surprised to find them all so unique and creative! But as much as I loved seeing all the different libraries, I was equally enchanted by the books people left inside them. 


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Authors Need Websites!

Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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