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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Naperville Parks - Recent Names

Kate Gingold Host 0 578 Article rating: No rating
We are lucky to have a number of neighborhood parks and fields to enjoy. Park names refer to many aspects of the our city’s history. These four parks honor four figures from recent times.

A. George Pradel park was dedicated in 1999 on the south side of town. (The “A” stands for “Arthur,” as  he was named for his father.) Pradel served five terms as mayor, from 1995 until 2015, the longest service in our history.

In addition to mayor, Pradel also served as a Naperville police officer starting in 1966 and was Officer Friendly to many local kids when he became the first Safety Town teacher in 1977. Known now as “Mayor Emeritus,” Pradel is still active in our community.

Harris Fawell park is located near 75th Street and Route 59. It was also dedicated in 1999 to honor Fawell who served in the Illinois Senate from 1963 to 1977 and then in the U.S. House of Representatives from 1984 until 1999.

Fawell graduated from North Central College before pursuing his law degree and today his Congressional papers are held on campus. Now retired, Fawell still calls Naperville home.

The Bill Young athletic fields are on West Street near Central High School and are used for Park District and school athletic programs.

Young is an appropriate namesake since he served both as a Park District Commissioner and as Park District Police Chief. In addition, Young was also a dean and wrestling coach at the nearby high school. Young passed away in 2014 and the park honoring him was dedicated in 2016.

Naperville Parks - Recent Names

Kate Gingold Host 0 586 Article rating: No rating
We are lucky to have a number of neighborhood parks and fields to enjoy. Park names refer to many aspects of the our city’s history. These four parks honor four figures from recent times.

A. George Pradel park was dedicated in 1999 on the south side of town. (The “A” stands for “Arthur,” as  he was named for his father.) Pradel served five terms as mayor, from 1995 until 2015, the longest service in our history.

In addition to mayor, Pradel also served as a Naperville police officer starting in 1966 and was Officer Friendly to many local kids when he became the first Safety Town teacher in 1977. Known now as “Mayor Emeritus,” Pradel is still active in our community.

Harris Fawell park is located near 75th Street and Route 59. It was also dedicated in 1999 to honor Fawell who served in the Illinois Senate from 1963 to 1977 and then in the U.S. House of Representatives from 1984 until 1999.

Fawell graduated from North Central College before pursuing his law degree and today his Congressional papers are held on campus. Now retired, Fawell still calls Naperville home.

The Bill Young athletic fields are on West Street near Central High School and are used for Park District and school athletic programs.

Young is an appropriate namesake since he served both as a Park District Commissioner and as Park District Police Chief. In addition, Young was also a dean and wrestling coach at the nearby high school. Young passed away in 2014 and the park honoring him was dedicated in 2016.

Why You Should Have Your Own Author Presentation

Kate Gingold Host 0 895 Article rating: 4.0

Yes, it’s totally unfair that folks who like to create worlds in their own minds should ALSO have to deal with the real world, but that’s just the way it is. People respond to what’s happening at the particular moment of experience and they respond especially to anything that smacks of celebrity.

That, in a nutshell, is why you want to have your own author presentation.

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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