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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

From the 1874 DuPage Atlas – C.W. Richmond

Kate Gingold Host 0 356 Article rating: 3.0

If you do any research into DuPage history, at some point you will read
 A History of The County of DuPage Illinois by C. W. Richmond & H. F. Valette which was published in 1857. An engraving of C.W. Richmond’s “res & nursery” also shows up in the 1874 DuPage Atlas. So who were these guys?


Charles W. Richmond seems to have been born in Massachusetts in 1822 or possibly 1830. As his wife Ida was also born in Massachusetts, it seems they arrived in Illinois as adults. The History of the County of DuPage says that "C.W. Richmond of Great Barrington, Mass." was appointed principal of the Naperville Academy sometime during the early 1850s and this is further confirmed by the 1854 Massachusetts Register which lists Charles W. Richmond as an instructor at the Great Barrington Academy. 


Once Charles and Ida arrived in Naperville, they became very involved with the community. Charles served as both principal and teacher at the Naperville Academy and later as a School Commissioner and the County Superintendent of Schools. The 1860 census identifies his profession as “teacher” and lists two children, also named Ida and Charles, which makes the research a bit confusing. Two more daughters may have been born later. 


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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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