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Friday, October 24, 2025

Tips for Authors

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

At the Naperville Salute
Kate Gingold Host
/ Categories: Joe's Naperville

At the Naperville Salute

Here I am overlooking the Naperville Salute, a multi-day festival at Rotary Hill over the Fourth of July weekend. This event is the brainchild of Naperville Responds for Veterans, a nonprofit that raises money to support veterans in need and their families. 

You can see over my shoulder the food and drink tents that are pitched at the bottom of the hill, near the paddleboat quarry. There are bands every night as well as food and libations -- and you know how I like a good libation! Although it looks like they aren't offering my favorite, whiskey with blackstrap molasses.

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Do you need to get a domain name for your book or name?

Want a website to promote your books?

Get started now without blowing the budget at the SprocketStore.

Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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