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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Has It Really Been 132 Years?
Kate Gingold Host
/ Categories: Author Tips

Has It Really Been 132 Years?

Well, it has been an actual 132 years since Agatha Mary Clarissa Christie was born, but it only feels like 132 years since I’ve been saying this book is ready to publish. 

Christie’s birthday is September 15, which also happens to be Cozy Mystery Day. (No doubt in a nod to the Queen of Mystery.) There’s also an International Agatha Christie Festival in Torquay, England around this time with a week’s worth of Christie things to see, do, and learn.

Back in 2020, when we were all still hanging out in our homes, my husband sent for exotic ingredients like candied violets and gold flakes so he could bake a special Christie birthday cake. It was called “Delicious Death” after the cake prepared for Bunny’s birthday in the novel A Murder Is Announced – and it was quite delicious!

At that time, I was sure that the book would be finished shortly and then we’d get to work choosing images, laying everything out, and knocking off other minor tasks that needed to be done before publishing. Boy, was I ridiculously optimistic! I didn’t even complete all the research until the fall of 2021. 

In my defense, we moved during that time, downsizing from the family home of 30+ years to a much smaller place. Clearing out and packing up was brutal and there was always work to do in my day job as well.

And now it’s the fall of 2022 and still no book. So what have I been doing in the past year? 

  • Editing the manuscript. 
  • Correctly formatting an extremely long bibliography. 
  • Searching for images to use as illustrations. 
  • Meticulously researching and documenting said images to prove they are in the public domain and won’t get me in trouble if I use them.
  • Editing those images. 
  • Creating a cover design.
  • Re-building my marketing platform.

And that’s just for the print version of the book. There will also be an online glossary that can be accessed from a phone or computer, so I’m uploading and cross-referencing all kinds of things there, too. 

I’m not doing this all by myself, of course. Much of the technical stuff is done by my publisher who is also the cake-baker, my husband. While at the same time, we’re still doing our day jobs and volunteer projects and trying to have a little fun, too. 

But we are getting super close now. Really we are! There are a few technical hurdles to get over, which are never as simple as you hope they will be, but progress is being made. Launching the book on Agatha Christie’s birthday would have been wonderful, but we couldn’t pull it off. I can promise, however, that this book will definitely be done before Agatha’s next birthday! 

Photo by lil artsy

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!


Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.



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Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

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