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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Author Tips and Tales

Why You Should Write a Business Book
Kate Gingold Host
/ Categories: Author Tips

Why You Should Write a Business Book

Many authors – and aspiring authors – have day jobs which provide the greater part of their income. For them, writing a business book could be a smart move and even those who don’t intend to ever be authors should consider it as well. 

It is easier and cheaper than ever these days to produce a book, which is both good and bad. Anyone can take the self-published author route and there are probably way too many awful books being published. But even so, how many people in your circle have actually completed writing a manuscript, finished the editing, design and layout, and finally produced a book? Most people still find the effort that this requires is more than they want to undertake.

So authors and their books still command respect, a distinction that can really set you apart from your business competition. Here are some of the benefits that publishing your own business book can bring:

  • Establishes you as an expert in your field

  • Lets you share your knowledge with people who need it

  • Differentiates you from competitors

  • Adds another stream of income when sold

  • Serves as an appropriate drawing give-away at presentations

  • Introduces you to new audiences

  • Makes a good incentive for email subscribers

  • Looks impressive in a silent auction basket with a certificate for services

  • Underscores why folks need to hire you instead of doing it themselves

  • Can be used as a prize at expos or trade fairs

  • Adds value when bundled with other services or products

  • Is a more impressive leave-behind than a business card

  • Supports your presentations 

  • Looks good on your resume or in your bio

  • Can be given to local charities looking for fundraiser donations

  • Lends legitimacy when news writers are looking for a quote

  • Serves as educational material for your presentations

  • Helps you hold your head a little higher

Some business books really resonate with readers and become businesses in themselves, spawning sequels, programs, franchises and more. Statistically speaking, the average Joe is not going to see that kind of meteoric success, but that shouldn’t keep you from publishing your business book since there are so many other benefits. And if you should strike a chord – well, bonus!

Now all you have to do is write a manuscript. And publish it. But that is a topic for another day!

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

Get a Book Siging Checklist and our Sprocket Report

Kate will be happy to send you her brief Book Signing Checklist. Treat your book promotion like a business - because it is!

AND, since much of your efforts will be online, she'll also enroll you in her Sprocket Report, an email newsletter sent every other Tuesday, that includes 2 Internet Marketing tips and a post from a guest blogger on related business.

No worries! She won't use your email address for anything else, and you can unsubscribe from the newsletter anytime, but the checklist is yours to keep.

Any questions of Kate? Leave them in the message field and she'll get back to you ASAP.

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